Introduction

It is our belief at Lordman Alliance that “best business is just business”. Ideally, a business transaction should be fair to the parties concerned and bring benefits to all stakeholders.

 

It should not be a zero sum game where one party gains at the expense of another. For this to happen, it is imperative that business enterprises aim at creating real value in their products and services and also conduct their businesses with a high standard of ethics and integrity.

 

The reality, however, is very far from this ideal. Despite punitive laws and regulations, corruption and unethical business practices continue to persist in varying degrees in all countries. Often, the prevailing business environment is so corrupt that it is very difficult to stay in business without compromising one's principles. Many businessmen who start off with high ideals eventually succumb to financial pressures or temptations, taking the defeatist view that if you can't beat them, join them.

 

Lordman Alliance aims to make a positive difference in the market place by providing a vehicle to empower ethical business enterprise not only to survive but also to thrive. Hence, we have adopted the tag line: empowering ethical enterprise to constantly remind us of what we stand for.

 

 

GROWING TOGETHER

• Promote ethical business practices.
• Helping each other in a tangible way.
• Create powerful business linkages.
• Equalize the odds for the SMI.
• Better business for all.
• Enhance relationships.
• Sharing the benefits.
• Global reach.

 

ETHICAL BUSINESS VALUE

• This is a people business – people helping people.
• You succeed by helping others succeed.
• You can choose to do things you truly believe in.
• You can succeed in business ethically.